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Transform With Micah: Driving Sales Through Lead Campaigns
We successfully ran a lead generation campaign for Transform with Micah, and are currently focusing on growing their Skool community and expanding their mailing list with a lead magnet campaign. By implementing a value ladder marketing approach, we aimed to increase reach, drive sales, and improve customer lifetime value (LTV).

by Prosper Media

Brand Overview
Mission
To empower individuals through personal development, microdosing education, and wellness coaching, helping them achieve greater connection, freedom, and joy in their lives.
Brand Values
Connection, community, personal growth, authenticity, and empowerment through consistent practices, deep work, and integration.
Target Audience:
Successful individuals seeking purpose, deeper connection, stress management, and personal empowerment. They are looking for guidance in microdosing and personal development to enhance their mental, emotional, and spiritual well-being.
Our Approach
Strategic and Data-Driven Approach

1

Target Audience Analysis
We identified the most profitable segments by testing broad and interest-based targeting, focusing on individuals in high-demand professions seeking personal growth.

2

Competitor Analysis
We evaluated competitors’ strategies and identified opportunities to differentiate Micah's brand, positioning her as a unique thought leader in the personal development space.

3

Brand Positioning & Messaging
Developed a compelling narrative that resonated deeply with Micah’s target audience, emphasizing personal transformation, empowerment, and community support.

4

Creative Development
Tested multiple creative formats (videos, graphics) to identify which content most effectively drove engagement and conversions.
Campaign Strategy & Execution
How We Executed a High-Impact Campaign
Meta Ad Campaigns
We used carefully selected demographic and interest-based targeting to engage Micah’s audience, focusing on her personal growth offerings. Our ads emphasized the transformative benefits of microdosing, mindfulness, and self-development.
Lead Magnet Creation
To foster meaningful connections, we offered a free Microdosing Guidebook, designed to align with Micah’s values and her audience’s pursuit of enhanced clarity and balance.
Creative Testing & Optimization
We developed rich creatives that resonated deeply with Micah’s audience. Through testing, we identified the most engaging creative, using it to drive higher engagement and longer video watch times. This approach significantly lowered the cost per lead while increasing the overall quality of interaction.
Results & Impact
3.4x
ROAS
48
Total Leads
5%
CTR
$1.54
Cost Per Click
  • High Engagement: 4.94% CTR – ads resonated strongly with the audience.
  • Efficient Spend: $15.26 per lead, maximizing budget impact.
  • Targeted Performance:
  • Health & Wellness Ad Set: 5.01% CTR, 29 leads, $15.83 per lead.
  • Broad Audience: 4.84% CTR, 19 leads, $14.40 per lead.
  • Creative Excellence: Multiple high-performing ads, $1.54 CPC.
Results & Impact:
  • Client Closed 4 Leads – Achieved 3.4x ROAS.
  • Generated $2,388 Revenue – Strong ROI showcasing ad effectiveness filling her program.
Why It Matters:
  • High Lead Conversion: Our approach yielded a strong conversion rate, turning cold leads into paying clients.
  • Scalable Success: The strategies we implemented are scalable and can be expanded to future campaigns for even greater results.
  • Cost Efficiency: By maximizing every dollar of ad spend, we ensured a highly efficient campaign that delivered exceptional ROI.
Conclusion
Through a combination of strategic Meta ad campaigns, optimized landing pages, and a value-driven lead magnet, Prosper Media helped Transform with Micah achieve measurable success in lead generation and revenue growth. Our data-driven approach continues to drive growth for brands looking to scale their personal development offerings.
Future Recommendations: Continue optimizing the lead magnet and email sequence, and consider scaling ad spend to further expand the Skool community and course enrollments.
Ongoing Projects/Campaigns:
Personal Development membership
(Skool)
e-Book Campaign to Grown Customer List
8 Week
Virtual Course Programs
Ready to Grow Your Brand?
At Prosper Media, we live and breathe Meta and TikTok ads, coupled with high-converting landing pages. Our mission is to scale brands and help them prosper. If you're ready to take your brand to the next level, let's work together to achieve your goals.
Contact Us Today:
  • McKenzie & Victor Gomes
  • www.prospermediamarketing.com